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Legend. God. Cutie pie. Confucius of Graphic Design. Santa Clause. Kit Hinrichs.

Whatever you want to call him, he’s that AND a million other synonyms of awesomesauce.

His design rules are simply genius. Everything he says makes complete sense - so much so that you’re left thinking “duh, why didn’t I realize that before?”. His ability to explain complex ideas simply just proves what a great designer he is. The thing that impressed me the most about him is his humility and humble nature despite his success as a designer — so inspiring! 

Thanks AIGA :)

If you want to view his work, visit http://www.studio-hinrichs.com/

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